Helios Grows European Presence
Anne Kelly Joins Helios Partners
Atlanta – 25 April 2008 — Following the recent opening of its London office, Helios Partners is pleased to announce the appointment of Anne Kelly as Vice President, European Operations. She will be based in Geneva, Switzerland.
Kelly brings proven sports marketing experience with high-profile properties and corporations. Her previous activities include consulting with a range of sports marketing clients, as well as serving as Vice President of Client Servicing and Games Operations for the IOC Television and Marketing Services. Her connection with both the Olympic Games and the FIFA World Cup spans nearly two decades and includes critical roles in both an operational and marketing capacity.
“Anne adds an experienced dimension to our capabilities and worldwide presence,” said Terrence Burns, President of Helios Partners. “We are very pleased to have her as part of our team as we continue to broaden our activities across Europe.”
One of Kelly's initial assignments is consulting on the Sochi 2014 Olympic Organizing Committee’s marketing programs, which is a continuation of Helios’ very successful relationship with the Sochi 2014 Bid Committee. She also will work closely with the Helios offices in London and Beijing to further develop the company’s portfolio of Olympic, FIFA World Cup and other global sports marketing clientele.
“I am excited to join the Helios team,” said Kelly. “I’ve known and worked with Chris Welton, Terrence Burns and Chris Renner for many years, and I am very impressed with how quickly they have built both the reputation and success of Helios.”
One such recent Helios success includes management of all aspects of the marketing strategy and sponsorship sales for the first ever Major League Baseball series in China this spring. Through its consulting engagements involving the NBA, MLB and other sports properties in China, Helios continues to play a supporting role in bringing some of the world’s greatest athletes to the world’s most populous nation by building viable business models for major sports properties.
Serving a wide range of global clients with offices in Atlanta, London and Beijing, Helios Partners specializes in sports property and sponsorship consulting, event marketing and activation, media strategy development and bid city consulting.
For additional information please visit www.heliospartners.com or contact:
Kevin Donovan (in Atlanta)
+1.678.904.5393
kdonovan@heliospartners.com
Carter Westfall (in London)
+44 (0) 797 287 4618
cwestfall@heliospartners.com